Privacy Policy

01Information we collect

Information you give us

• Order & contact details — your name, email address, phone number, and billing and shipping addresses
• Payment information — processed securely by our payment provider; we do not store your full card number on our servers
• Communications — messages, enquiries, and information you send us when you contact support or sign up for our newsletter
• Account details — if you create an account, your login credentials and saved preferences

Information collected automatically

• Device & usage data — IP address, browser type, device information, pages visited, and how you interact with the site
• Cookies & similar technologies — used to keep the site working, remember your cart, and understand site performance (see Section 4)

02How we use your information

We use the information we collect to:

• Process, fulfill, and deliver your orders and manage returns or warranty claims
• Communicate with you about your order, account, or enquiries
• Provide customer support and respond to your questions
• Send marketing emails and updates where you have opted in (you can unsubscribe any time)
• Improve our website, products, and services
• Prevent fraud and keep our site and customers secure
• Meet our legal, tax, and regulatory obligations

03How we share information

We do not sell your personal information. We share it only with trusted parties who help us run our business, and only as needed:

• Payment processors — to securely handle transactions [Stripe]
• Shipping & logistics partners — to deliver your order
• The manufacturer (Throne Cycles / Strike Cycles) — where needed to fulfill an order or process a warranty claim
• Service providers — hosting, email, analytics, and marketing tools that operate on our behalf
• Legal & safety — when required by law, or to protect our rights, customers, or the public
• Business transfers — if our business is sold or merged, your information may transfer as part of that transaction

We require these parties to handle your information securely and only for the purposes we specify.

04Cookies & tracking

We use cookies and similar technologies to keep the site functioning, remember your cart and preferences, measure site performance, and (where you allow it) support marketing. You can control or disable cookies through your browser settings, though some features may not work properly without them.

05Payment security

Payments are handled by PCI-DSS-compliant payment providers using encrypted, secure systems. We do not see or store your full card details. Your security is a priority, and we take reasonable technical and organizational measures to protect the information we do hold.

06Data retention

We keep your personal information only as long as needed to provide our services, fulfill the purposes described here, and meet legal, accounting, or reporting requirements. When it's no longer needed, we securely delete or anonymize it.

07Your privacy rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your information
• Object to or restrict certain processing
• Request a copy of your data in a portable format
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on consent

Residents of the EU and UK have these rights under the GDPR and UK GDPR; California residents have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the "sale" or "sharing" of personal information. To exercise any right, contact us using the details in Section 11. We will not discriminate against you for exercising your rights.

08Marketing & your choices

If you opt in, we may send you newsletters, product news, and offers. Every marketing email includes an unsubscribe link, and you can opt out at any time without affecting service emails about your orders.

09Children's privacy

Our products are intended for use by minors only under adult supervision, but our website and store are intended for adults aged 18 or older. Our site is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10International transfers & third-party links

If you access our site from outside United States, your information may be processed in countries with different data-protection laws. Where required, we put appropriate safeguards in place. Our site may also link to third-party websites; we are not responsible for their privacy practices, so please review their policies separately.

11Contact us

12Changes to this policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date at the top of this page. Significant changes may be communicated to you directly or through a notice on our site. Please review this page periodically.